Monday, December 17, 2012

4 Reasons Why your Facebook Business Page Sucks

It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand.

Before I move on, you need to understand that it takes time for your social media investment to realize any return; this is why I intentionally said, one year. Investing in social media, as in any other field, requires patience and long term thinking. Anything that is worthwhile takes time to build and growing tribes and followers on social networks and creating community takes focused effort.

One way to think of it is like building a house…”one brick at a time“. In the case of social media it is one piece of content at a time.

So, in other words, your Facebook page sucks and there are many out there that really do.

So, here are 4 reasons why your Facebook page sucks:

1. No social media strategy
What is the goal of your Facebook page? Get more likes? Increase brand awareness? Increase sales? Actually, it can consist of all these goals; however, you need to be very clear. This will help you determine the tools and tactics you need to use in order to achieve your goals. Do not just launch a Facebook page because your competitors have one. A key factor to a successful social media strategy is having the right resources available, so make sure you have everything you need to make things happen.

2. No updated content
Make no mistake here, the only reason people visit a Facebook page is because of its content. If you do not post anything, none will visit your Facebook page. We live in a very fast moving world where yesterday’s news is outdated content. Post content very often, if possible once a day. In fact 3-4 times per day is better.
There is no short cut on this.

3. Your content is boring
When you own a restaurant, make sure you post content related to food, drinks and entertainment and not only your latest promotions. When people come to your page, they are looking for interesting and fun content:

They want to see what your new menu is

  • New dishes you recommend
  • Teach them how to cook one of your dishes
  • Tell them where to find other great food within your city
  • Ask for customers to leave a review
  • Show them a video on how you prepare your flag dish

In other words, the content must be relevant to your business and most importantly engaging and exciting. This does not mean that you should never post any special promotions or deals, however, do it moderately and collect feedback on what your fans really want to see.

4. You do not post any photos
The Facebook timeline is focusing entirely on visual content; hence, if you decide to keep posting long text messages, none will read them. Invest in getting high quality pictures that attract attention, it is human nature to stumble upon great visual content. There are plenty of tools available to help you edit your pictures and make them look appealing.


Saturday, November 3, 2012

How to protect blog content copy

Internet - is a trove of free information, and we all use it - to acquire new knowledge for the content of the site or blog ... Of course, this is only the basis for the creation of our posts: we analyze facts, draw conclusions, to express their opinions - and get unique content and interesting to our audience.

But, unfortunately, do not come all. Some craftsmen prefer to use a ready-made, so your article may well appear to other resources without your attribution and link to your blog (website). As a result, you will have to seek justice and to prove that you are the author of this article, or to put up with their non-unique content.

How do you determine what your content is borrowed from someone? Pretty simple. For this purpose, anticipatory - special programs verify the uniqueness of the text (Double Content Finder from the Stock Exchange " Tekstbroker ", Advego Plagiatus, CopyScape, etc.). If they can prove that the article is only on your Internet site - all excellent. But if you see some URL-address, you will know that your content working for someone else.

Can it be prevented? Yes, and we'll show you how.

Some are trying to protect their content with hardware - special scripts and plug-ins that do not allow readers to select text or copy it to the clipboard. Give here a list of these products, we will not - you just type in a search engine, "copy-protection plug-in", and you will have lots of options.

What are the disadvantages of this method? The fact that 100% guarantee immunity to the technical means to give, alas, can not: if the user will be a burning desire to snitch material, he somehow gets it - or disabling scripting in your browser, or copy the html-code Web page, or trite rewriting your article from the screen.

In addition, some experts warn that the search engines can react unpredictably to use such technical tricks - to the exclusion of text pages from the search.

How else can we fight stealing content? Here are some effective ways.

1. After the publication of the blog to "conduct" post on social networks . This is done so that the text is indexed and quickly lost appeal to thieves.

2. Purchase for each new text some inbound links that would contain anchor quotes from him. To quote you start earlier than plagiarist, in the eyes of the search engine you will be the primary source, and the ranking of your web resource is not lowered.

3. TIC if your blog is more than 10, you can use the tool of "original texts" of Yandeks.Vebmaster . Before you publish the text in the blog, you need to load them into a special form - and if you have any misunderstandings your asset will be recognized as the primary source.

4. Make individual texts , that is frequently mentioned in them about their organization, about events in this, its directors and employees, to write the address in the material of the site. This article will be difficult to use without a solid bill, and therefore it is unlikely to be the object of theft. If such a text would be pulled in a special program-Graber and published on other websites without editing, you only win - because the web will be one more mention of your firm.

5. warn the reader that the content on your blog is copyrighted . Provide a link to the relevant article of the law, to write a word about the responsibility for theft - in short, to scare fans darmovschiny as follows - in war as in war.

But what if the text is still splagiatili?

Discovering that your article "floated" to other resources without your copyright, please contact the site owner and host for seeking removal stolen content. In this case, it would be good to bring evidence of his authorship - at least screen the main page of your blog with the date of publication of the original article.

Sometimes (but not always) this treatment helps. Well, if you ignore it and you have a desire to punish the thief, you can go to court. However, it is necessary to calculate whether the cost vychinki skin - it is sometimes easier to spend an hour or two and obliteration source, returning it unique.

Friday, August 3, 2012

Word-of-Mouth: The Best Form of Advertising

The problem with this philosophy is that “exceeding expectations” is a function of customer service; whereas “word-of-mouth” is a function of marketing. Everything the article mentioned are important things to do, but to say that “word-of-mouth relies on exceeded expectations” is to confuse the purpose of customer service with that of sales and marketing. 

Ivan Misner, author of 16 books on word-of-mouth marketing says that “… if you expect happy customers to talk about you a lot, think again.”

Top 10 Skills of Successful Leaders

Anyone looking to achieve higher levels of as a leader, in business, volunteering, or even just at home, would be well served by strengthening their abilities in each of these skill sets.

1. Critical Thinking
Successful leaders all have powerful critical thinking skills. The ability to quickly survey and analyze a situation then identify the core issues that need to be dealt with is key to business success. As is, the ability to understand new issues and factors that impact one's goals and designs.

2. Creative Thinking
These leaders also have varying abilities to think, well, differently. They have the ability to step out of rigid mindsets so that they can explore potential new ideas that others may consider risky, crazy, or silly.

3. Listening
Great leaders are great listeners. Experienced at focusing their energy to the task, this includes listening, so that when they listen, they are very focused on hearing everything that's being said so that they can make well-informed decisions.

4. Reading
The ability to read is vital to lifelong personal and professional success. Leaders in any industry or area all tend to be good readers who are exposed to large amounts of information through reports, newspapers, white papers, books, etc. While they may not be speed readers, they are excellent at grasping the main ideas and context of the material they do read.

5. Writing
They may not write often. And they may not write a lot. But when they do, successful leaders are clear, concise, and to the point.

6. Speaking
Perhaps the most important language skill, the best leaders are also good speakers. They are able to present their ideas verbally to audiences of all types and sizes, as well as easily change their presentation style so that they meet an audience's needs. While it may not be a skill that a leader is ever completely comfortable with, she understands that if she can't speak about the issues her business faces, nobody can.

7. Motivating
Skilled leaders are superb motivators. They understand that each of us is propelled by our own, personal, motivations. These leaders are able to apply all of their language skills (listening, reading, writing, and speaking) to create powerful group goals and visions that spur people to give 110%.

8. Networking
Successful people have successful networks. They have contacts, associates, and friends in a wide array of fields who they can call on for ideas, input, and assistance. These leaders actively cultivate and grow their networks all the time.

9. Delegating
To some, this may not seem like a leadership skill, but it is. Leaders who excel are leaders who don't try to take everything on themselves. Indeed, they understand that they can't do everything. They easily delegate all but the most important of tasks to their employees, assistants, and networks. They create systems so that they are available to focus on the most important issues at any moment.

10. Evolving
In evaluating successful leaders, I think this is the most powerful, yet most difficult skill to master. Evolving is the ability to adapt, quickly, to the newest technologies, styles, and modes of thinking that create success. It is a skill requiring a supreme sense of self-confidence coupled with extreme humility. For leaders, it is a skill applied not just for personal success, but also for the success of their business, their workers, and their families. It provides those who can master it, the opportunity to achieve life-long success in all areas of life.
Which of these skills do you already excel at and which do you need to work on? Evaluate yourself and hone your abilities in order to be a truly great leader. 

Thursday, August 2, 2012

7 Job Posting Strategies That Guarantee Results

Job postings are undeniably one of the most effective methods for sourcing, recruiting and finding top talent. Here are seven job posting essentials to help you get increased returns from your job posting investments: 

7 Job Posting Strategies That Guarantee Results

SEO is Vital. Target industry–specific career keywords to ensure your job listings get noticed by the right candidates. Listing the job title, city and qualifications as part of keyword combinations have been known to be effective. The idea is to drive targeted candidate traffic to your job opening and not the unqualified masses.

Be Detailed. Avoid Fluff: Make sure your ads are clear, straight, and convey in depth all the job duties and responsibilities without giving irrelevant details.

Give Familiar Job titles: Do not use fancy job titles that candidates are not really familiar with. Use titles that are most easily understood and ones that candidates will be able to relate to easily.

Don't Promise the World: While it's important to talk about accomplishments and present day activities, you most certainly need to avoid making any predictions for the future or high flying promises.

Posting Strategy: Do your Research. Post your jobs on the right job sites and in the right categories. Refresh the jobs at appropriate frequencies.

Talk about Compensation: While it may not really be possible to give accurate compensation details, you should consider giving the compensation range along with information on bonuses, commissions and other perks. This will surely ensure increased responses to your postings.

Let People Recognize Your Brand: Placing your logo on your job postings enhances your credibility and brand value. Candidates are likely to apply to jobs if they see the company as professional and one they can trust.