Monday, December 17, 2012

4 Reasons Why your Facebook Business Page Sucks

It has been one year since you launched your Facebook page and you still have a very low number of likes but most importantly none of your fans are talking about your brand.

Before I move on, you need to understand that it takes time for your social media investment to realize any return; this is why I intentionally said, one year. Investing in social media, as in any other field, requires patience and long term thinking. Anything that is worthwhile takes time to build and growing tribes and followers on social networks and creating community takes focused effort.

One way to think of it is like building a house…”one brick at a time“. In the case of social media it is one piece of content at a time.

So, in other words, your Facebook page sucks and there are many out there that really do.

So, here are 4 reasons why your Facebook page sucks:

1. No social media strategy
What is the goal of your Facebook page? Get more likes? Increase brand awareness? Increase sales? Actually, it can consist of all these goals; however, you need to be very clear. This will help you determine the tools and tactics you need to use in order to achieve your goals. Do not just launch a Facebook page because your competitors have one. A key factor to a successful social media strategy is having the right resources available, so make sure you have everything you need to make things happen.

2. No updated content
Make no mistake here, the only reason people visit a Facebook page is because of its content. If you do not post anything, none will visit your Facebook page. We live in a very fast moving world where yesterday’s news is outdated content. Post content very often, if possible once a day. In fact 3-4 times per day is better.
There is no short cut on this.

3. Your content is boring
When you own a restaurant, make sure you post content related to food, drinks and entertainment and not only your latest promotions. When people come to your page, they are looking for interesting and fun content:

They want to see what your new menu is

  • New dishes you recommend
  • Teach them how to cook one of your dishes
  • Tell them where to find other great food within your city
  • Ask for customers to leave a review
  • Show them a video on how you prepare your flag dish

In other words, the content must be relevant to your business and most importantly engaging and exciting. This does not mean that you should never post any special promotions or deals, however, do it moderately and collect feedback on what your fans really want to see.

4. You do not post any photos
The Facebook timeline is focusing entirely on visual content; hence, if you decide to keep posting long text messages, none will read them. Invest in getting high quality pictures that attract attention, it is human nature to stumble upon great visual content. There are plenty of tools available to help you edit your pictures and make them look appealing.