4 Conspiracy Theories Matt Cutts Wants to End

There are quite a few different SEO myths out there that just won’t seem to go away, so Cutts addressed some of these in a video. He talked about four of the most popular:

1. You will have higher organic rankings if you pay for Google AdWords. He also discussed how the opposite of this theory is just as prevalent (that you will rank better in organic if you don’t buy ads).
   
2. Google changes its algorithm so people will be forced to buy ads. It make sense that Google wants you to buy ads and if you have low traffic, then you will be more apt to buy these ads. Of course, Cutts explained that this is very far from the truth.
   
3. The latest black hat fad will help you rank. Cutts wants people to think for themselves and stay away from the latest fad about what is going to make you rank. Black hat tactics will never help you rank.
   
4. SEO tools will always help you. There are quite a few tools out there that claim to do it all and guarantee you’ll rank number one. Unfortunately, many can get you penalized.

Cutts ends the video by saying that it’s important to realize Google’s goals and then align your strategies with those goals. This will help you differentiate between a myth and a fact. It’s not about money for Google, it’s about giving the searcher the best possible results.