- You will have higher organic rankings if you pay for Google AdWords.
He also discussed how the opposite of this theory is just as prevalent
(that you will rank better in organic if you don’t buy ads).
- Google changes its algorithm so people will be forced to buy ads.
It make sense that Google wants you to buy ads and if you have low
traffic, then you will be more apt to buy these ads. Of course, Cutts
explained that this is very far from the truth.
- The latest black hat fad will help you rank. Cutts
wants people to think for themselves and stay away from the latest fad
about what is going to make you rank. Black hat tactics will never help
- SEO tools will always help you. There are quite a few tools out there that claim to do it all and guarantee you’ll rank number one. Unfortunately, many can get you penalized.