Showing posts with label best form of advertising. Show all posts
Showing posts with label best form of advertising. Show all posts

Friday, August 3, 2012

Word-of-Mouth: The Best Form of Advertising


The problem with this philosophy is that “exceeding expectations” is a function of customer service; whereas “word-of-mouth” is a function of marketing. Everything the article mentioned are important things to do, but to say that “word-of-mouth relies on exceeded expectations” is to confuse the purpose of customer service with that of sales and marketing. 

Ivan Misner, author of 16 books on word-of-mouth marketing says that “… if you expect happy customers to talk about you a lot, think again.”